Lead concept, strategy, and design across in-branch, owned, and paid digital channels for consumer and small business lines of business. Drive best practices, cross-functional alignment, and strong client partnership. Successfully launched LifeSync® feature in the Wells Fargo mobile app.

Full funnel strategic concept and design for brand marketing. Clients include agencies and small businesses.

Lead multiple agile consumer squads embedded at PayPal from acquisition to engagement on paid and owned media channels. As an integral team leader I established processes for rapid growth while managing a highly productive and successful global team.

• Implemented global rebrand across owned and paid channels

• Managed team of 8 direct reports

• Redesigned multiple communication steams that lifted engagement

Creative lead and manager embedded on the PayPal DDA squad executing initiatives on paid and owned media channels that drove engagement and performance.

• Adopted and streamlined a successful agile process while partnering with multiple stakeholders.

• Delivered revenue over 530% of Q2 target for PayPal’s activation marketing division May 2021

• Maintained brand alignment across multiple B2B squads

Creative and art direction on digital channels for Uber, Facebook, Google, YouTube TV, YouTube Music, Google Ads, Google User Experience Research, Google User Experience Infrastructure, and Skillshop.

• Quickly onboarded to new projects while executing rapidly

• Successfully collaborated with copywriters, animators, and production teams

• Rebranded Google User Experience Infrastructure (UXI)