As Senior Manager of UX within Corporate Services at Lowe’s, I led a team of designers supporting critical enterprise verticals including Finance, Corporate Cost, HR, Legal, Supply Chain, and Inventory. Our work powered the internal platforms and operational systems used daily by associates across the organization.

Operating within a complex and evolving product environment, I established a clear UX strategy that integrated across multiple team structures with varying levels of product maturity, user access, and operational readiness. I partnered closely with Product, Engineering, and Business Operations to embed design upstream, influence roadmaps, and ensure customer and associate needs shaped decision-making early.

Beyond delivery, I focused on elevating UX maturity across the organization. I introduced scalable processes, governance models, research frameworks, and measurement strategies to create consistency and drive long-term impact. I also fostered strong cross-functional trust by positioning UX as a strategic partner rather than a downstream service.

• Led team of 8-18 designers in niche specialties including supply chain, inventory management, finance, cost, HR and legal verticals.

• Talent management including recruiting, hiring, mentoring and professional development

• Motivated team members of various professional tenure through growth and re-organization and uncertainty

• Setting strategic direction and priorities through tracking metrics through various research methodologies

• Supported product business and engineering partners through implementation of UX strategy to support organizational goals and concrete methods including workshopping, ideation, brainstorming, collaboration, iteration and both qualitative and quantitative metrics.

• Advocated for generative research resulting in innovation in support of the business strategy

• Identified opportunities for AI innovation and applicable use cases and cost/benefit analysis

As a UX Consultant, I partnered with enterprise, startup, and agency clients to deliver strategic user experience and product design expertise across industries. I operated as a trusted advisor to executive and product leadership, helping define product vision, clarify customer needs, and translate business goals into actionable experience strategies.

To support growing client demand, I built and led a cross-functional team of designers, product managers, and engineers. I hired and structured teams based on engagement needs, ensuring the right blend of strategy, design, and technical execution to deliver high-quality, scalable solutions.

My work extended beyond strategy and prototypes. I led engagements from discovery through launch, delivering fully shipped products that were implemented in-market and adopted by real users. I remained accountable through implementation, partnering closely with engineering teams to ensure design integrity, usability, and business objectives carried through to production.

As a Principal Product Designer on the Innovation Team, I helped design and shape a visual product line management platform built to transform how merchandisers plan assortments and collections. The product enabled merchandising teams to visually sort, regroup, and analyze complex assortments in order to make smarter line planning decisions. Given the depth of functionality required for enterprise retail clients, the challenge was not just adding features, but integrating numerous capabilities into a cohesive, intuitive system that could flex to each client’s unique workflows and business rules.

In this role, I operated at both the strategic and execution levels. I partnered closely with product management and engineering to define experience direction, simplify complex merchandising logic, and ensure the platform could scale across varied client configurations. The system required thoughtful interaction design, data visualization strategy, and modular thinking to support high levels of customization without sacrificing usability.

• Responsible for uncovering customer insights, developing design strategy and vision, and delivering outstanding customer experiences by advocating for customer needs and ensuring that designs address customer goals.

• Developed positive relationships, provided mentorship to other designers and worked with others to elevate design quality.

• Conducted research and development with various market verticals to help drive new product concepts and developed proof of concept features for prospective client demos that helped close sales deals.

• Managed small teams of interns and directed the successful execution for POC development, mentored designers through various UX methodologies, strategies and designs resulting in high fidelity prototypes for prospective client demos.

• Designed multi-screen experiences that enable collaboration across multiple devices and platforms.

As Practice Area Leader for UX, I operated in a player-coach capacity, balancing hands-on client delivery with building and scaling the company’s UX and Product Design practice.

In a fast-paced agency environment, I partnered directly with business stakeholders to improve digital product experiences, brand presence, communications strategy, and, at times, team structures. I led discovery sessions across brand, UX, and product management, helping organizations clarify vision, uncover user needs, and align around opportunity areas.

I translated complex business challenges into structured, actionable outputs including content frameworks, user flows, site maps, and interactive prototypes that created shared understanding and accelerated decision-making. My role often required navigating ambiguity, facilitating alignment across competing priorities, and connecting user insight to strategic direction.

• Served as senior UX and product strategy consultant across diverse client engagements

• Agency background specializing in various client industries like banking, education, risk, healthcare, motorsports & nonprofit

• Led brand, UX, and product discovery workshops to align teams and define direction

• Consulted with executives and stakeholders on digital experience, communications strategy, and organizational structure

• Created content models, user flows, site maps, and interactive prototypes to drive alignment and validation

• Contributed to pitch strategy and supported new business development efforts

• Mentored and up-skilled designers, strengthening research rigor and delivery excellence

• Helped define and scale the company’s UX service offering

Tripchamp was my first formal leadership role and the point where I shifted from being an individual contributor to leading strategy, people, and vision. I led and developed a multidisciplinary team of UX designers, production designers, and content editors while helping build a cross-functional innovation team focused on using patented AI technology to rethink the travel and ecommerce space. We operated like an internal agency, supporting multiple verticals under the Tripchamp brand and balancing startup speed with long-term product thinking.

In this role, I defined the UX vision across platforms and connected design strategy directly to business outcomes like member acquisition, engagement, and retention. I partnered closely with product, engineering, sales, and marketing to shape feature priorities and ensure customer insight was embedded into every major decision.

• Hired, trained, and managed a team of UX/UI designers and developed the product design and design process acumen for a hyper-intelligence corporate travel platform

• Contributed the ideation, strategy, and execution of the travel platform that powers TripChamp, VacationChamp, and Current Travel, driving the competitive analyses, research, workflow development, visual interface/prototypes design, and coordinated on-going usability interviews to identify/improve product flaws

• Successfully launched complex SaaS products, including a customized booking tool for Sony with dynamic data visualization and reporting features that was less restrictive, saved time, and alleviated travel agency resources

• Developed and pitched product demos and high-fidelity interactive prototypes to potential and existing customers and investors, resulting in multi-million-dollar investor funding and acquisition of hundreds of travel agents that used the TripChamp product as their main booking platform