Lead strategic UX design initiatives for Amazon Devices onsite shopping experience supporting new features, product launches, innovation workstreams, navigation, customer education, AI/LLM initiatives and overall experience strategy.

Previously managed team of UX Designers responsible for Devices bundles, upsell, digital subscriptions, and trade-in programs.

Defined UX strategy for new global sales/CRM platform. Led design team for high-visibility initial launch CX, improving NSAT by 21 points and ease of use by 20%; championed and integrated UX into legacy engineering-focused process.

Taught design thinking workshops and accessibility/inclusive design training to groups of 50+ participants.

Led multiple project teams; active role in concepting future of experience design studio, service offerings, and design training in addition to IC design responsibilities described below

Lead multiple experience design projects from inception through delivery. Oversee teams of UX architects, researchers, and designers as well as offshore resources. Help shape service offerings and project plans. Design and facilitate stakeholder workshops, user research, and training sessions. Provide career advisory support for direct reports.