Led design strategy to help advertisers discover the best performance recommendations, through multiple levers across Creative, Targeting, and Budget to run high performing ads in Ads Manager.

Supported the core strategy and logic behind the inventory of recommendations behind Opportunity Score in alpha that carried over to launch, which led to a 90% of eligible ads revenue to reduce cost per result down on average down by 12% for advertisers.

https://www.facebook.com/business/tools/opportunity-score

Designed recommendations across a wide spectrum of inventory for the Advertiser Guidance team for Ads, located in the broader Monetization org. Led design to help our advertisers discover the best performance recommendations that are contextual to their goals to run effective and efficient ads in Ads Manager.