• Lead and mentor a team of UX and visual product designers across Boston Globe Media’s flagship brands.
• Set design vision and UX strategy aligned with business and audience goals.
• Partnered with vendors to deliver impactful user experiences for the Globe App (2018) and its redesign (2023).
• Oversaw the Boston.com redesign (2021); managed vendor relationships, guided cross-functional execution, and led company-wide launch coordination.
• Launched and led accessibility efforts (2019); selected and managed vendors, implemented audits and org-wide training, and presented at company-wide town halls.
• Key contributor to the BostonGlobe.com CMS migration and refresh (2018); led design integration, standardization, beta testing, and feedback synthesis.
• Lead contributor in Boston.com’s business pivot (2016); co-authored a strategic plan grounded in user research and analytics.
• Regularly presented research and product recommendations to the C-suite, influencing subscription strategy, paywall design, and investment priorities.
• Spearheaded design system adoption and standardized design processes across teams.
• Drove creation of actionable personas and partnered with the research team to operationalize insights across editorial, marketing, and product.
• Collaborated with senior leadership to shape new product offerings, revenue models, and organizational strategy.
• Partnered with legal counsel on accessibility and privacy initiatives.
• Elevated company UX maturity by championing human-centered design practices and processes.
