Built and led dedicated innovation and experimentation team spanning product management, program delivery, experience design, and data analytics. Partnered across product, GTM, and platform engineering teams to launch a scalable “Innovation-to-Scale” framework for prototyping and piloting new capabilities.

Key Wins:

• Developed in-product PLG engagement loops that 5x’d customer course completion and boosted onboarding success

• Launched AI-powered in-product agent chat in AutoCAD—winner of Autodesk TechX Customer Experience Award

• Enabled real-time multilingual support via GenAI translation engine for global community forums and support

• Reduced case resolution time 40% by piloting mobile-first Customer Success automations

Focus Areas: Product Innovation • AI Experimentation • Growth Loops • PLG Strategy • Cross-Functional Team Building • GTM Collaboration • Enterprise-Scale Testing • Agile Discovery • Enterprise SaaS • 0-to-1 Product Development • Roadmap Prioritization • AI Product Management

Led cross-functional product teams powering Autodesk’s $70M+ digital commerce funnel, both managing a team of Product Managers and serving as a Principal Product Manager for key initiatives. Drove product strategy across entitlement, identity, and onboarding systems to accelerate trial-to-paid conversion and support scale.

Key Wins:

• Scaled trial-to-paid revenue from $14M → $70M via frictionless onboarding and contextual engagement

• Reclaimed $40M ARR through redesign of education verification and entitlements experience

• Integrated key GTM tools (Salesforce, AEM, Marketo) into unified platform roadmap

Focus Areas: Product Monetization • SaaS Commerce Platforms • Onboarding Optimization • Entitlements & Identity • GTM Integration • Scalable Growth Systems • Data-Driven Product Management • 0-to-1 Product Delivery • B2B/B2C SaaS Strategy

Owned global marketing systems strategy across personalization, preference management, and compliance. Ensured GDPR, CCPA, and COPPA compliance across marketing tech stack while improving lead engagement and lifecycle targeting.

Key Wins:

• Launched consent & preference center platform integrated with Salesforce, Marketo, and AEM

• Led enterprise marketing compliance roadmap and stakeholder engagement with legal and IT

• Supported $3M ARR growth via renewal and cross-sell tools for B2B workflows

Focus Areas: Marketing Technology • Compliance (GDPR, CCPA) • Personalization • Consent Management • B2B Enablement • CRM Integrations • Platform Product Management

Led product strategy and defined roadmap across a $300M+ mechanical design portfolio (Inventor). Defined onboarding and retention programs for global engineering users while expanding adoption through new workflows and user education.

Key Wins:

• Launched community-driven engagement features including idea portals and technical enablement hubs

• Introduced freeform modeling tool to improve design accessibility, boosting NPS and adoption

• Expanded product-market fit into BIM and construction segments through UX research and pilot workflows

Focus Areas: User-Centered Design • SaaS Retention • Community Building • Onboarding Strategy • Product Education • Manufacturing & AEC Software