Working at Sune (a marketplace for makers) @QVC

Leading the design of EA’s first non-gaming product from ambiguity to strategic execution.

• Conducted a comprehensive audit of the app, identified areas for improvement & established a roadmap for design changes that aligned with the objectives of the VP & Heads of Departments.

• Led the redesign and execution of the Design System for iOS & Android. Streamlined the development process through collaboration with the engineering team leading to a 50% increase in efficiency and pixel-perfect execution.

• Developed key features by actioning research & designing user flows, IA, prototypes, end to end user experiences, championed user testing, created documentation and managed handoff. Consistently achieved the goals of the PRD’s & had a positive impact on the KPI’s.

• Worked closely with stakeholders to improve the product roadmap & feature set by providing cohesive design plans, AI workflows, processes, frameworks, concepts, prototypes & testing data.

Received a $100,000 Google Cloud Grant. Co-leading the strategy, design and development of an MVP for social, metaverse experiences for mobile in collaboration with a cross-functional team of engineers and VFX producers. The product is scheduled to ship in September.

• Developed the product strategy, conducted primary and secondary research & created a roadmap based on insights generated from 15 participants.

• Prototyped new interaction models, UI elements & flows while balancing the business goals &

constraints provided by the engineering and creative technology teams.

• Conceived the visual design system including the tone, typography, layout & iconography.

• Art directed & developed 3D interactive content using Unreal Engine and Cinema4d.

• Handed off the final designs to the engineering team & overseeing it's implementation.

HCI Capstone Project: Applied a systems approach, conducted secondary research including stakeholder analysis, heuristic analysis, value flows, competitive analysis.

• Strategized, prioritized and co-created concepts with the CNN Digital & Research teams.

• Built wireframes, low to high fidelity flows and interactive prototypes and executed the visual design to present to stakeholders.

Synthesized the feedback, iterated and conducted user testing.

Co founded, creative directed, strategized & led the growth of one of India's most well known

sustainable fashion technology startups.

• Developed a revenue stream from factory waste through insights generated from UX research.

• Defined the business strategy, grew our digital community organically to 6.5K & established all the creative infrastructure including the eCommerce website, branding, sales channels, innovative metaverse campaigns and managed external collaborations. Received 6 million+ impressions on my work through press features.

• Doubled the revenue of the company year on year with no paid advertising. I maintained a consistent bounce rate of 25%, almost half the industry average.