SEO, Facebook App | E5 | Austin, TX
• Lead and own a content injection platform that surfaces Facebook content across 500M+ pages daily, increasing organic discoverability for search engine crawlers.
• Designed a ranking and matching algorithm to identify optimal injection targets, preserving the semantic integrity of host pages and avoiding corrupted crawler signals.
• Applied AI-driven analysis to identify SEO patterns across large-scale data and ran controlled A/B experiments to iteratively optimize the content selection algorithm.
Digital Goods Catalog, Horizon Economy | E5 | Austin, TX
• Founding member of the Digital Goods Catalog, designing and building a system to store and distribute digital content in the Metaverse at scale.
• Designed and built a distribution system to search, select, sort, and serve from a catalog of 200K+ items while maintaining end-to-end latency under 100ms.
• This system was the critical foundational piece that helped bring the wearable merchandising for the new stylized Avatars to life.
• Served as co-Tech Lead (TL), driving technical decision-making and cross-team collaboration to achieve organizational goals.
Community Chats | E3 → E4 | Bellevue, WA
• Worked on product and infrastructure features for Community Chats on Facebook using Hack, React.js, Java, and Kotlin.
• Led cross-functional projects spanning 2+ teams and 10+ engineers to build core product experiences, including Invites for Community Chats.
• Led initiatives to streamline the Community Chats rollout process, enabling deployment across 500M+ Facebook Groups.
• Mentored 3+ junior engineers and 2+ interns, supporting onboarding and technical growth.
