PayPal Home and IA/Navigation (Consumer Growth)

• Transformed PayPal Home & Navigation → Identified low engagement with key products, aimed to improve personalization and usability, led experimentation and Server-Driven UI enhancements, resulting in increased engagement and monetization.

• Implemented high-impact experimentation strategy → Identified gaps in conversion across key user journeys, refined engagement through A/B testing, launched iterative experiments with data-driven insights, improving conversion rates and user retention.

• Drove transaction activation for PayPal Debit Card and Merchant Offers→ Noticed low activation and usage rates, set a goal to increase adoption through targeted education, designed reboarding flows and contextual incentives, leading to higher activation rates and increased transactions.

• Scaled personalization with Server-Driven UI → Recognized static experiences limiting relevance, developed dynamic, context-aware content delivery, built and deployed personalized modules, leading to improved user experience and higher in-session engagement.

Teaching Assistant for Product Innovation (EDGSN 100) -

Helping students understand the fundamentals of Design, Product Development Lifecycles, with Advanced Excel tools to understand design driven financial decisions and apply software such as Solidworks for 3-D printing to bring creative ideas to life

Product : Siri Search and Spotlight

AI/ML - Machine Learning Platform & Technologies (MLPT)

• Developed a cloud-based Software as a Service (SaaS) product to collect, monitor and report emissions data requirements.

• Implemented Agile Methodologies in conjunction with JIRA tools and Product Roadmaps to provide successful delivery of 4 projects.

• Analyzed operations data and forecasted inventory level through ARIMA algorithms to achieve 25% increase in decision-making-accuracy and net cost reduction of $ 2.5 M.

• Built automated data-pipelines using Python to create dashboards for data driven strategic decisions resulting in $600k savings.

• Interviewed stakeholders and introduced in-house Customer Relationship Management (CRM) system using Azure resulting in 15% increase in sales and 20-point improvement in satisfaction rating, while accruing new business opportunities.