I'm a creative executive with nearly two decades of experience building brands, leading teams, and scaling in-house creative organizations inside fast-moving companies.
Experience
2022 — 2026
2022 — 2026
working from Bend, OR & Mountain View, CA
Built and scaled EarnIn’s in-house creative function from the ground up, defining the brand’s voice and visual identity while driving measurable business impact across growth, brand, product, and lifecycle.
Oversaw $1M+ in annual production budgets and managed a network of agency and freelance partners, working closely with executive leadership to reposition creative from a service function to a core business driver.
• Established creative OKRs tied directly to company goals, positioning creative as a measurable business driver
• Grew the team from 2 to 14, building a multidisciplinary studio across writing, design, strategy, production, and operations
• Led EarnIn’s first brand campaign, increasing unaided brand awareness by 6%
• Co-led integrated creative for flagship launch (Live Pay on EarnIn Card), driving 1M+ transactions and expanding the audience from Millennials to Gen Z
• Built a performance creative engine producing 25+ ads per week across Meta, TikTok, and other paid social channels; pioneering a multi-variant testing methodology that outperformed traditional A/B testing, scaled output 6x, and drove a 70% YoY activation rate lift and 20%+ CPA reduction
• Directed lifecycle and CRM creative across new segments and products to support retention and long-term growth
• Grew Instagram from 15K to 175K+ through a creator-led content strategy
• Collaborated with Product to elevate in-app brand experience and visual consistency across the ecosystem
• Introduced AI-enabled workflows to increase creative speed and scalability without sacrificing craft
• Developed creative supporting Earned Wage Access legislation, positioning EarnIn as a leading voice in the regulatory landscape
2020 — 2022
2020 — 2022
Los Angeles Metropolitan Area
Led consumer marketing creative for PayPal while continuing to oversee Honey brand creative following the acquisition. Directed cross-functional creative teams, partnered with internal stakeholders and external agencies, and ensured brand consistency across both properties during a period of organizational integration.
2019 — 2022
2019 — 2022
Los Angeles, California
Key leader for Honey’s in-house creative department, developing the brand book and leading creative for broadcast and online video campaigns including the LA Clippers TV sponsorship. Launched and led the creator and influencer program, opening a new channel for audience growth. Partnered with media and data teams to craft performance-driven work that balanced brand building with measurable results.
2018 — 2019
2018 — 2019
New York City Metropolitan Area
Led creative work for Walmart including broadcast, integrated marketing, social and in-store
messaging. Worked closely with Walmart’s PR and social agencies, along with Walmart’s internal marketing team, to execute creatively-driven 360 campaigns.
2017 — 2018
2017 — 2018
New York, New York
Lead Art Creative Director on P&G’s global Always account. Assisted in creating a new visual brand identity for Always while working on the Like A Girl campaign. Concepted and art directed campaign work for Tampax, Heineken and Kraft Foods.
Education
Rochester Institute of Technology
BFA
2004 — 2008
Scuola di design Italia, Firenze
Graphic Design
2006 — 2006