Built and scaled EarnIn’s in-house creative function from the ground up, defining the brand’s voice and visual identity while driving measurable business impact across growth, brand, product, and lifecycle.

Oversaw $1M+ in annual production budgets and managed a network of agency and freelance partners, working closely with executive leadership to reposition creative from a service function to a core business driver.

• Established creative OKRs tied directly to company goals, positioning creative as a measurable business driver

• Grew the team from 2 to 14, building a multidisciplinary studio across writing, design, strategy, production, and operations

• Led EarnIn’s first brand campaign, increasing unaided brand awareness by 6%

• Co-led integrated creative for flagship launch (Live Pay on EarnIn Card), driving 1M+ transactions and expanding the audience from Millennials to Gen Z

• Built a performance creative engine producing 25+ ads per week across Meta, TikTok, and other paid social channels; pioneering a multi-variant testing methodology that outperformed traditional A/B testing, scaled output 6x, and drove a 70% YoY activation rate lift and 20%+ CPA reduction

• Directed lifecycle and CRM creative across new segments and products to support retention and long-term growth

• Grew Instagram from 15K to 175K+ through a creator-led content strategy

• Collaborated with Product to elevate in-app brand experience and visual consistency across the ecosystem

• Introduced AI-enabled workflows to increase creative speed and scalability without sacrificing craft

• Developed creative supporting Earned Wage Access legislation, positioning EarnIn as a leading voice in the regulatory landscape

Led consumer marketing creative for PayPal while continuing to oversee Honey brand creative following the acquisition. Directed cross-functional creative teams, partnered with internal stakeholders and external agencies, and ensured brand consistency across both properties during a period of organizational integration.

Key leader for Honey’s in-house creative department, developing the brand book and leading creative for broadcast and online video campaigns including the LA Clippers TV sponsorship. Launched and led the creator and influencer program, opening a new channel for audience growth. Partnered with media and data teams to craft performance-driven work that balanced brand building with measurable results.

Led creative work for Walmart including broadcast, integrated marketing, social and in-store

messaging. Worked closely with Walmart’s PR and social agencies, along with Walmart’s internal marketing team, to execute creatively-driven 360 campaigns.

Lead Art Creative Director on P&G’s global Always account. Assisted in creating a new visual brand identity for Always while working on the Like A Girl campaign. Concepted and art directed campaign work for Tampax, Heineken and Kraft Foods.