Designed user-centered digital experiences for clients across California, New York, and Europe in industries including automotive tech, mortgage data, and IT consulting. Led UX/UI for the MVP of a dual-facing automotive platform, designing admin dashboards and consumer flows for inventory and service scheduling. Leveraged AI tools to speed up wireframing, generate content, and analyze user feedback, resulting in more efficient, user-friendly prototypes. Created a unified data platform for mortgage analysts, simplifying complex workflows and enhancing data clarity. Provided end-to-end design support, branding, web design, and marketing assets to establish a cohesive, professional product presence.

Collaborated and provided support to two cross-functional teams, managing the development of two applications. Led the creation of new features and enhancements for existing functionalities. Established a robust design system in collaboration with engineers, ensuring cohesive component consistency. As the sole designer, my primal focus was on crafting seamless user experiences within the virtual economy framework, streamlining payment transactions for users.

I craft seamless and intentional experiences for clients spanning across several industries such as financial services, healthcare, logistics, and more leveraging innovative technology from initial ideation to deployment collaborating with cross functional teams in an agile environment. I use data-driven insights, and conduct research and testing to inform design decisions.

As a Senior UX/UI designer at Yello my responsibilities for the Yello Enterprise Platform were focusing on all interactive projects with emphasis on user experience and customer engagement to release new features and product updates for Johnson & Johnson, 3M, JPMorgan Chase, Microsoft, Ernst & Young, Bloomberg, Starbucks, Spotify, Microsoft, PwC, etc. Managed numerous projects with diverse requirements and tight deadlines. Worked closely with Product Owners, Developers and all Stakeholders to deliver innovative product solutions.

Created simple and delightful user experiences designing digital products and services for an array of industry leaders in logistics, healthcare, insurance and more. I created solutions that are demonstrated through artifacts such as user research, information architecture, wireframes, user personas, and interactive prototypes utilizing principals of user-centered design.