Leading Meta's Family of Apps Growth Notifications Experience, building personalized offsite (Push/Email/SMS) notifications at scale

• Engineering Lead for Meta's Growth Notifications Experience team. Led 15+ members developing

systems to send personalized Push/Email/SMS notifications at scale (10B+ notifications per

day) for Meta's Family of Apps (Facebook, Instagram, Threads) directly contributing to

company critical topline metrics of Daily/Monthly Active Users

• Specialized in building and scaling 0-> 1 products and teams. Developed Logged out Push

notifications for device sharers in EMEA driving 45M xAU till date. Launched company's first

cross-app (FB-Instagram) push notifications. Bootstrapped email notifications team for

Threads. Drove long-term strategy for FB Emails driving 15M+ MAU while reducing 30%

email volume and system capacity etc.

• Strong experience in planning and driving team's Roadmap, collaborating with leadership,

PM, Data and other XFN partners. Consistently delivered 15M incremental Global xAU

(DAU/MAU) annually for 5+ years.

• Extensive A/B experimentation experience running 50+ tests per half. Developed new

framework "Sweltoid" to run and measure device level experiments adopted company wide.

• Led foundations workstream to migrate key infrastructures for system scaling and capacity

optimization. Setup realtime monitoring systems, dashboards, alerts and coached engineers

on oncall to improve reliability metrics by 3x.

• Strong experience in cross functional and org alignment, prioritization, technical system

designing, war rooms and solving team/org critical SEVs and technical problems.

• Managed 5 engineer's performance improvement, mentored 10 junior engineers on

engineering best practices and developed growth plan to senior levels. Coached 6 senior

engineers on leadership skills to scale the team.

Involved in leading features and development of highly scalable network applications for Cisco’s Data Center Switching OS - NxOS across various product lines - Nexus 7000, 2000 (FEX), 8000

• Design, Development and Maintenance of FEX on Cisco’s Nexus 7000 Data Center Switches.

• Lead the feature development involving designing, development and validation of VNTag for M3.

• Co-leading the feature design and development for Multicast, Virtual Port-Channeling and VxLAN on Nexus 8000 Linecard with Broadcom Jericho Chipset.

• Worked on features like L2 and L3 forwarding, Port Channels, FabricPath, Fex Active-Active etc.

• Worked on individual initiative to reduce the energy footprint of the Business Unit.

Project: Blogger

Worked on the development of a dedicated logging framework “Blogger” (Binary Logger) to handle and manage logs efficiently on Cisco's Data Center Switching OS - NxOS.

• Developed in C - library and processes to dump and transfer the buffers on the remote line card’s RAM FS on reaching a pre-defined threshold.

• Developed in C - an offline Linux based parser to parse binary logs and print in human readable format.

• Scale and performance analysis was done to monitor Blogger impact on Switch and Remote Line card’s CPU and Memory.

Worked on Avaya Flare Experience.

VPN application development along with ground up development of Automation Software for Avaya Flare.

Development in C, Java.