• Leading the redesign of TruU's website and documentation site to enhance user experience.

• Collaborated with cross-functional teams to reorganize and restructure the product portfolio and branding.

• Contributed to various design initiatives across the company, ensuring alignment with brand identity.

• Redesigned accessibility portal by consolidating scattered webpages into single user-centered hub through end-to-end UX strategy and information architecture, increasing faculty navigation success by 41.4%

• Led inclusive design research with 4+ focus groups of students and instructors, synthesizing qualitative feedback on content silos and confusing terminology to prioritize top user pain points

• Delivered WCAG 2.1 AA compliant design system with modular Figma component library and distinct student/instructor pathways, achieving 71% user satisfaction score and reducing support tickets by 18% MoM

• Owned and designed Serval's Comparison, Case Study, Pricing, and Careers pages.

• Collaborated closely with cross-functional teams to ensure cohesive website development.

• Contributed to the company’s strategic goals ahead of a significant $75M Series B funding round.

• Designed 3 AI-powered creation tools for 6.5M+ YouTube Shorts creators by developing interaction-driven prototypes that balanced automation with creative control, achieving positive ratings across usability and creative ownership in testing with creators

• Created 30+ high-fidelity interactive prototypes in Figma using Material 3 Design System, evolving from linear to modular workflows based on user feedback that initial designs were too rigid, resulting in flexible interfaces that improved creative freedom

• Transformed initial concepts through 3 design iterations by testing lightweight onboarding flows, editable tooltips, and natural language prompts, pivoting from quick-select chips to open-ended input methods that better supported creator expression and reduced workflow friction

• Optimized pull request experience for 50M+ developers by diagnosing 14.3% usability drop through SUS scores and A/B testing, driving redesign decisions that improved task clarity and navigation

• Translated mixed-methods research from interviews, contextual inquiries, and interaction mapping into concrete UX recommendations and interface improvements for developer workflows

• Aligned cross-functional stakeholders as primary liaison with GitHub teams, ensuring design direction balanced user needs with product goals and technical constraints