Design and develop the full mobile MVP using Figma, JavaScript, React, and React Native. Lead usability testing and manage all user-centered initiatives—from interviews to product development. Oversee end-to-end development across web and mobile, manage team operations, timelines, and hiring— aligning product direction with business strategy.

Founded a digital stationery company focused on intentional living and mindful planning. Provides minimalist digital planning tools that empower users to organize routines, set meaningful goals, and maintain balance in personal and professional life.

Lead full brand redesign and strategic repositioning, redefining visual identity, tone, messaging, and brand systems to align with a new organizational direction. Drive brand adoption across all internal and external touchpoints, including digital platforms, documentation, media, and merchandise.

Led Rice's chapter, driving initiatives that promote academic success, professional growth, and community engagement. Built partnerships with companies to secure internships and mentorships, aligning organizational goals with university priorities. Previously served as Programs Chair, leading sponsor partnerships, professional development events, and conference programming.

Designed and conducted usability tests for generative AI/LLM platform (hosting 1.4k+ people metrics and 175k+ customized reports). Created row-level data retrieval feature and concepts for prompt guide and data visualization features.