• Refined and delivered human-centered storyboards around product needs and opportunities in the EV (electric vehicle) arena. Storyboards demonstrated holistic thinking and informed internal business strategy.

• Led the development of core user flows & prototypes that helped an early-stage startup develop an MVP product.

Yohana, a Concierge service for families.

• Advocated for and shipped security-based mobile UX features in collaboration with product, engineering, and legal that improved user retention.

• Exercised systems thinking to create product service ecosystem maps that visualized complex interactions. Ecosystem map advanced alignment across teams.

• Generated UX concepts for early-stage mobile & web product definition that clarified goals and accelerated the 1.0 product launch.

• Worked closely with engineering and product managers to solve ambiguous user challenges and produce detailed UX & engineering deliverables.

• Facilitated innovation brainstorms with product leadership that turned ambiguous problems into clear strategic goals for roadmap planning.