• Designing CRM software for managers, technicians, sales department, parts department, and customers to streamline their material handling business

• Collaborating directly with CEO, Lead Developer, and domestic/international clients every week

• Manage over 10 projects

• Created mockups for Customer Relationship Management software

• Collaborated with Software Developer and CEO to implement final Figma hi-fidelity prototype

• Created with minimalistic and functional designs with users in mind

• Collaborated closely with CEO, CTO, data analyst, engineers, marketing and designers to create a quality B2C product from the ground up using Figma

• Advocated successfully for inclusive pronouns and accessible color contrast designs

• Conducted user research, 3 user interviews, competitive/comparative analysis, and usability testing to make informed design decisions

• Led weekly standup meetings to ensure team collaboration, engagement and alignment on key tasks improving website information hierarchy, heuristics and UI creating a better user experience with more session duration per user

• Launched web and mobile site currently live leading to a 300% increase in clientele

• Led a 3 week design sprint with Kauffman Fellows to redesign KF's internal private web app Kauffman Cloud using Figma

• Conducted 5 user interviews to identify pain points and frustrations with the current Kauffman Cloud

• Improved heuristics and information architecture to be easily scannable and intuitive

• Designed an interactive navigation intuitive for Fellows

• Performed 2 usability tests and implemented user feedback in final Figma prototype

A 12 week immersive program learning the theories, techniques, and tools of user experience design. The program is designed to provide students with real world experience through client facing projects.

Projects include:

EVO | Concept Project

• Led a 2 week design sprint to design and build out an interactive cloud gaming web app

• Conducted 7 user interviews on their video gaming experience

• Created an intuitive and inclusive Communities page welcoming all walks of life

• Designed EVO’s logo

• Performed 5 usability tests and implemented user feedback in final prototype

The Choss Shop & Café | Concept Project

• Conducted 4 user interviews and synthesized data into an affinity map, 2 user personas, and 2 user flows using Miro

• Produced competitive and comparative analysis by a feature analysis between 2 competitors and a task analysis between 3 eCommerce sites

• Implemented card sorting activity with over 12 participants resulting in an organized categorical site-map

• Created desktop low-fidelity wireframe and hi-fidelity mockup in Figma

• Provided 3 tasks to conduct usability tests with 5 participants resulting in 2 changes in final hi-fidelity clickable prototype

• Modified hi-fidelity clickable prototype into final version