• Used storytelling and data analysis to craft high-performing marketing assets and continuously improve campaign results

• Developed AI-powered ad concepts that boosted brand recognition and engagement

• Designed UX for internal tools, improving operational efficiency and user satisfaction

AI Concept Designer who crafts creative concepts for social media advertising — blending strategic thinking, storytelling, and generative AI to deliver visually compelling campaigns.

The main task was to design a mobile landing page to support advertising campaigns and increase the efficiency of mobile traffic conversion. My responsibilities included creating a user-centric design optimized for mobile devices, analyzing user behavior, and collaborating with marketing teams to align the landing page with campaign goals.

Developed a CRM system (0→1) to monitor risky bets, defining key scenarios and functionality based on business needs and creating a detailed information architecture. Conducted 60+ user interviews and UX tests to accelerate fraud detection, collaborated closely with analysts and business teams in a Scrum framework, and successfully launched the product in 1.5 years—reducing risk detection time by 1.5x and improving GGR metrics.

I supported cross-functional teams in designing user-centric interfaces and conducting comprehensive user interviews and research. My work focused on driving product improvements by enhancing key metrics, streamlining user flows, and implementing data-driven solutions to optimize efficiency and user satisfaction.