Team: Wallet, Payments & Commerce (WPC)

• Championed the design and creation of Wrike workflows, intake forms, automation, and milestone planning, reducing project setup time by 90% and scaling 8+ global programs across regions with consistent execution.

• Built KPI dashboards, quarterly reports, and annual forecasts, giving leadership actionable insights to optimize resources, track team performance, and showcase program impact.

• Streamlined vendor management, creative approvals, and compliance reviews across cross-functional teams and stakeholders, accelerating delivery while maintaining Apple’s global standards.

• Launched the department’s first centralized website and standardized program branding with embedded creative templates, which resulted in improved visibility, easier resource access, and faster execution speed.

• Produced 35+ global events, including Apple Pay’s 10-year anniversary, orchestrating cross-border activations across 14 offices for 2,000+ employees in 8 time zones, providing a unified brand experience for all locations.

Team: Delivery, Engineering, Construction (DEC)

• Directed strategy, production, and live execution of 30+ global projects and events, leading cross-functional internal and external teams and presenting complex run-of-shows and program plans to VP-level leadership, achieving global alignment.

• Built a scalable Asana project tracking system, creating and automating workflows, boosting efficiency by 35% and enabling expansion to 4 new programs.

• Owned project kickoff planning, stakeholder communications, and meeting facilitation across cross-functional executive teams, clarifying project scope and ensuring timely execution.

• Collected and analyzed data to define success metrics, inform strategy, and present actionable insights to senior leadership, optimizing program performance and outcomes.

• Developed centralized calendars, intake forms and resources, increasing operational efficiency and global visibility.

• Owned the Conservatory’s public events program strategy, expanded the annual portfolio from 7 to 10 events, extended event duration from 25 to 40 nights, and doubled attendance from 15K to 30K, boosting engagement and brand visibility.

• Managed budgets up to $1.5M, forecasted expenditures, tracked spend, and implemented operational improvements resulting in a 35% ROI increase.

• Directed project kick-offs, executive reviews, and partner briefings while coordinating stakeholder communication and schedules, and collected post-event data to produce trend reports and retrospectives that informed strategy and improved future programming.

• Onboarded and led a team of 34 part-time employees, collaborated with 5 cross-functional teams, and managed 20+ vendor contracts while leveraging third-party platforms to streamline ticketing and doubling attendance.

• Led end-to-end event production: concept, strategy, communications, budget, permits, operations, AV system, staff hiring and training, data and metrics collection, partners recruitment.

• Developed long term plan, strategy, and budget for the organization's Public Events Department.

• Directed a large-scale program composed of 12 cultural events, each hosting 30K–50K attendees, managing end-to-end delivery while mitigating risks and managing 800K+ budget.

• Developed detailed schedules, budgets, and cost forecasts, achieving 25% cost savings through strategic vendor and sponsor negotiations and resource allocation.

• Managed cross-functional stakeholders including 4 public agencies, 180+ vendors, and 20+ contractors.

• Presented event charters to the Mayor’s Office, Police, Fire Department, and Entertainment Commission, aligning stakeholders on objectives, deliverables, and risk mitigation plans.

• Led a diverse team of 40+ part-time staff, volunteers, security personnel, and public officials, coordinating schedules and ensuring seamless execution while maintaining a consistent brand experience.

• Established contracts requirements for all contractors, created and negotiated each contract.

• Secured large sponsorships to minimize festival costs and increase revenue.

• Significantly improved safety and security measures and overall safety of the festival.

• Engaged with over 40 local non profits and organizations to keep the event community-based and to provide a platform for local youth, local artists, and local businesses to thrive. Hosted over 100 local food and small businesses each month.

• Produced and realized a campaign against violence, working with a local video making company, and inviting local artists and the community to take a stand for a more unite Oakland.