<Reuters Connect>

• Spearheaded the launch of a self-serve e-commerce experience

• Led end-to-end design of the cart and licensing experience, improving transaction flow and simplifying purchase decisions

• Led cross-functional UX strategy across photo, video, text, and audio flows—facilitating design workshops and flow audits to unify workflows while adapting for each content type

• Collaborated with product, sales, and engineering to validate design decisions and drive launch readiness

<Reuters.com>

• Led homepage redesign and built flexible, responsive UI modules for diverse story formats

• Introduced accessibility practices aligned with WCAG and improved editorial publishing workflows

• Developed scalable UI patterns used across the newsroom platform

• Designed and optimized the web experience of Yerbba’s medical platform in close collaboration with Designers, Engineers, and Doctors

• Planned and executed independent research using heuristic evaluation, usability tests, and A/B tests, and delivered key decisions to stakeholders

• Designed a tablet app, which helps streamline and digitize the data collection process of clinicians, and accomplished a task success rate of 90%

• Led the design process by running co-design workshops and constructing an empathy map, competitive analysis, data flow diagram, and wireframes

<Project paper accepted to the WISH symposium at CHI 2019>

Advisor: Dr. Gabriela Marcu

Analyzed the current retail & AI technology and developed UX/Service scenarios to provide directions in implementing AI technology in the client’s future retail stores

<Project funded by Samsung Electronics>