Set multi-year portfolio direction across consumer and merchant platforms serving 400M users — aligning payments, advertising, identity, and financial services into a ~$1B platform spanning 120+ markets.

• Drove 417% revenue growth by building consumer-facing personalization and discovery experiences that turned fragmented surfaces into a coordinated growth engine across Ads, Payments, and Financial Services.

• Launched net-new consumer experiences — intent-aware onboarding, a next best action home feed, solopreneur storefronts, and closed-loop commerce — reducing time-to-value 75% and increasing CSAT 30%.

• Generated $100M+ incremental revenue by eliminating eligibility and discovery friction across the consumer journey — removing the barriers that prevented users from finding and adopting key products.

• Transitioned 15M users with 98% revenue retention — by designing trust, identity continuity, and zero-disruption transitions into every step of the platform unification.

• Built and developed 6 Product Managers into high-performing product leaders across platform and growth roles.

Reporting directly to the CEO, built and scaled U.S. digital commerce as a primary growth engine — owning product strategy, platform direction, and P&L outcomes during market entry and rapid expansion.

• Built Decathlon's U.S. e-commerce business from zero to a 9-figure revenue platform in three years by defining digital as the core growth vector and aligning product, retail, and supply chain leadership around a national operating model built from scratch.

• Increased national conversion 23% by building AI-driven personalization and recommendations as durable strategic capabilities — covering the full consumer journey from discovery to checkout.

• Overcame a deeply entrenched local store mindset by convincing leadership to shift from local to national e-commerce strategy — unlocking the market coverage and fulfillment infrastructure required to compete at scale.

• Assembled and led a 25+ person cross-functional team from scratch — with no prior digital playbook, no existing infrastructure, and no precedent to follow.

Led consumer discovery across search, recommendations, and checkout on Walmart.com — serving 500M monthly shoppers across one of the world's highest-traffic retail experiences.

• Drove $600M+ incremental GMV by leading a small PM team and aligning product, engineering, and merchandising around shared consumer and revenue outcomes across core discovery journeys.

• Delivered $82M+ incremental GMV by directing systematic experimentation across search relevance and recommendation placement — establishing a repeatable consumer growth model across the discovery journey.

• Redesigned core consumer-facing discovery experiences — making search, recommendations, and checkout more intuitive and relevant for hundreds of millions of shoppers.