Built 0→1 product growth and marketing strategy for a fintech platform managing hundreds of millions in assets. Built onboarding and CRM infrastructure, TOFU acquisition flows, lifecycle systems, referral, and GTM programs—supporting both investor (B2C) and advisor (B2B) adoption. Partnered with engineering, sales, and compliance to shape complex investment product solutions and drive adoption across regulated wealth segments.

Led enterprise platform product strategy on Meta's strategy and transformation team, driving AI platform direction and launching enterprise tools used by 80K+ employees and 5M+ users. Built foundational product and research systems: positioning frameworks, voice of user insights, and launch enablement for 100+ products. Directed cross-functional alignment across engineering, research, and operations to launch DEI platforms and pilot AI/ML recruiting tools during company-wide restructuring. Collaborated with engineering and design to refine models and streamline complex workflows.

Launched Global Dining Access - flagship loyalty program by American Express and Resy.

Scaled consumer, merchant, and concierge servicing experiences during the pandemic—leading product-led growth and platform initiatives that accelerated onboarding, drove substantial user acquisition, and enhanced servicing productivity. Launched self-service tools that replaced legacy systems, expanded platform features for merchants, and built growth flywheels for sustained user engagement, unlocking meaningful merchant adoption and platform expansion.

Led global go-to-market strategy for commercial payments across 166 markets. Managed cross-functional teams and aligned 30+ stakeholders across product, sales, marketing, and compliance. Developed lifecycle marketing campaigns and in-product servicing that reduced support volume and accelerated adoption across global SMB and enterprise segments.