• Initiate and define product design initiatives, owning UX/UI process for new B2C/B2B app features

• Craft 0 → 1 design system, building a custom library of reusable tokens, components and patterns

• Create product design artifacts for seamless dev collaboration: research, concepts, UX flows, wireframes, prototypes, high-fidelity mocks, responsive UI components, and animations

• Shape product strategy by synthesizing user insights into feature specs, informing tech roadmap, builds, and backlog prioritization alongside product leadership

• Designed UX/UI system for large-scale interactive retail content used by millions of shoppers

• Synthesized user research into product strategy, generating over $16MM+ media revenue for 12+ B2C product experiences across home, fashion, baby, auto, and pets e-comm verticals

• Led cross-functional product pods of designers, devs, producers, & PMs to innovate new features and formats, increasing shopper click-through-rates 10X & conversion rates 5X e-comm standards

• Oversaw consumer product roadmap/P&L, reducing build times & costs by 50%

• Defined delivery frameworks to scale production of interactive video shopping experiences

• Led experience design of interactive entertainment, marketing, and e-comm content from concept to launch, creating both story-driven narratives and ad products with purpose

• Developed original interactive shows and series, producing entertainment and brand content

• Designed user flows, wireframes, prototypes, and interfaces for interactive consumer experiences

• Devised monetization strategies for interactive video content, generating $10MM+ media revenue

• Established guidelines and best practices for creating interactive video experiences

• Developed integrated marketing campaigns for original series, generating $2MM+ media revenue

• Designed visuals and authored copy for site content and digital brand campaigns

• Analyzed interactive content performance, creating a data-driven benchmark system rich with insights to inform creative best-practices and content strategies

• Designed visual identities and graphics for the 2015-2016 mainstage theatrical season

• Worked cross-functionally to craft cohesive, cross-channel print & digital awareness campaigns