Designed and evolved the campaign table in Ads Manager, the central workspace for advertisers managing billions in ad spend. Focused on turning complex campaign data into clear, actionable workflows that help advertisers optimize performance and grow revenue.

Partnered closely with PMs, engineers, and researchers to ship scalable solutions that balanced usability, clarity, and business impact across the Ads ecosystem.

Led design on an internal AI-powered code review tool, enabling developers to leave, address, and resolve feedback on diffs more effectively. This work streamlined collaboration across engineering teams and improved developer productivity at scale.

Leveraged my technical background as a former developer to bridge design and engineering perspectives, ensuring tools were not only intuitive but also practical to implement and maintain.

From ideation to deployment, the product design team at Copper specializes in understanding our customers wants, pains and needs. Using discovery research our team is able to identify areas of improvement in our application along with net new features that would benefit our customers.

Being engrained on a feature pod, my focus was working closely with engineers and product management to identify and design solutions for our customers using modern UX thinking.

User Focused Thinking

• Define the problem

• Validate your problem

• Proto Personas

• Design crit and workshops

• MVP & feature prioritization, from customer feedback

• Usability testing

• Iteration and deploy

Lead the development team managing all web marketing assets. Owner of copper.com. Worked with the demand generation team to drive inbound leads and implement rigorous testing.

Helped with initiatives to rebrand and rebuild the marketing site.

Lead the initiative to switch to a full content management system.

Worked with the design systems team to understand and componentize both marketing and product components.

Built and maintained company managed websites, using HTML/CSS/JS and Ruby on Rails.

Helped maintain our UI component library for our marketing site.

Worked with stakeholders in other departments to drive company wide initiatives for sales and marketing.

Implemented and maintained our web analytics tools including, Google Analytics and Heap Analytics.

Managed the development side of Hubspot, our marketing CRM and Campaign Monitor, our email delivery tool.

Redesigned UI and developed front end code for GivingData product using AngularJS and Twitter Bootstrap. Used Highcharts JS library to build dynamic graphs and charts for data visualization.