• Built and helped technically direct a large, multi-surface Next.js platform spanning core product functionality, public-facing marketing pages, CMS-driven content, and growth surfaces, supporting the company from early traction through scale.

• Acted as a cross-functional engineering partner to product, marketing, and leadership, translating ambiguous business and product goals into shipped, user-facing systems with an emphasis on clarity, maintainability, and long-term leverage.

• Led frontend architecture decisions for complex user-facing workflows, balancing performance, accessibility, and developer ergonomics while establishing patterns adopted across the codebase.

• Partnered with marketing and operations to design and implement analytics and experimentation instrumentation (GTM, event tracking), enabling clearer insight into user behavior, funnel performance, and launch effectiveness.

• Designed and built internal tooling and third-party integrations, including a Slack-integrated support bot, to improve operational efficiency and reduce response time for customer-facing teams.