• Tech Lead for IG Ads GenAI Product Experiences

• Leading TL for Instagram Ads Product Experiences including Creative strategy, Advertiser Strategy, and Ads Demand strategy, supporting 3+ teams (20+ eng).

• Launched Advantage+ Creative, cutting-edge creative solution suite for driving Ads Performance through AI / ML (2023 Q3 earnings call-out).

• Developing industry leading ads product solutions with GenAI.

• Lead TL for Advertiser Experiences on Instagram Ads Products across 8+ core creative features.

• Launched 12+ Instagram Ads Creative Products, spear-heading through Advertiser Experiences along with cross-function teams, supporting 5+ engineers.

• Built entire Instagram Ads Preview framework on Ads Manager from scratch.

• Developed various IG Ads products across full-stack and multiple interfaces (Ads Manager, API).

• Launched Instagram Explore Ads as a new ad placement.

• Developed ads creation reliability framework, preventing 6+ business critical revenue regressions.

News Feed Growth Team

• Collaborated in building a mobile DSP infrastructure (Go) and data pipelines (Java, Python).

• Led on creating the internal tools system to simplify / automate ~40% of the campaign management and operations.

• Launched mobile event tracking SDK Suite (Android, iOS, Unity, and JavaScript).

• Build an interactive Creative Manager for external advertisers (React & Redux).

• Contributed in constructing campaign management RESTful API server for product state management.