• Led cross-functional teams in developing strategy and operations of 25+ global research programs and product tests, influencing product roadmaps while redefining and scaling operational efficiencies across multiple teams.

• Utilized quantitative and qualitative data to develop meaningful insights to support small businesses in understanding and improving the effectiveness of their advertising to improve business outcomes, including insights via eight case studies published in the Meta Business Page.

• Developed and deployed a new engagement model with cross-functional team defining strategic roles and responsibilities increasing test support, and product/solutions validations by +50% YOY.

• Managed a team of 10 global agents.

• Led product operations through various stages of product development, including alpha, beta and in-market product tests across commerce, ads and business pillars directly influencing and driving new product prioritization and scaled launches.

• Collaborated with cross-functional Product, Engineering, Marketing Science and Sales teams from test planning and implementation to product launch.