• Lead cross-functional coordination for VR and mixed reality game sales campaigns, aligning content, pricing, and merchandising strategy to drive revenue growth.

• Build and maintain performance dashboards to track TPV gaps, product conversion, and genre alignment across the Horizon Store.

• Own operational workflows for commercial offer creation, QA, and launch readiness, improving speed to market and reducing campaign errors.

• Partner with product and analytics teams to optimize merchandising decisions based on real-time marketing performance data.

I led end-to-end content strategy and execution for high-performing New York Life agents, aligning messaging with brand standards. I developed and managed strategic content roadmaps, SEO-driven campaigns, and targeted communications to increase customer visibility and client engagement. I oversaw digital content planning, cross-platform storytelling, and timely communication launches to support product offerings, client outreach, and growth initiatives. I partnered closely with marketing, compliance, and business stakeholders to ensure cohesive, high-impact campaigns and messaging across all channels, email, webinars, learning portals, sales enablement platforms, social media, and internal knowledge bases.

• Org: D2AS Fire TV and Alexa

• I was a L5 Program Manager led cross-functional initiatives at the intersection of content strategy, product development, and go-to-market execution within Amazon’s Devices & Services (D2AS) organization. I led programs supporting Fire TV and Alexa product launches, partnering with design, engineering, product, and marketing teams to deliver innovative, customer-obsessed experiences. I'm adept at aligning content operations with business goals, managing roadmaps, and ensuring seamless execution across global teams in fast-paced, high-stakes environments.

• Org: Global Real Estate and Facilities (GREF)

• As part of the Global Project Management Office (Global PMO) I developed and implemented integrated design strategies to support global project management initiatives. Delivered intuitive and user-centered UX design solutions across multiple platforms, including desktop, mobile, and video, ensuring a seamless and engaging user experience.

• Org: Global Real Estate and Facilities (GREF)

• I led end-to-end delivery of complex technical projects, ensuring alignment with timeline, budget, and strategic objectives. I partnered with cross-functional teams to drive facilities-related scalable technology solutions and operational excellence.