• Led UX strategy and design execution for enterprise-level clients across finance, healthcare, and IoT domains, using Microsoft technologies including Copilot, Agentic AI, and Azure Digital Twin

• Supervised discovery phases, conducting stakeholder interviews, design thinking workshops, and user research to uncover business and user pain points

• Managed the delivery of the end-to-end UX assets: wireframes, user flows, design systems, and prototypes

• Conducted heuristic evaluations and competitive analysis to inform design direction

• Partnered closely with project managers, developers, and visual designers to deliver sprint-based design deliverables, consistently meeting deadlines and exceeding client expectations

• Delivered the design and execution of digital products and services, leveraging a strategic mix of human-centered design methodologies and tools (e.g., mental models, user scenarios, site maps, wireframes, task flows, user interface specifications, prototypes)

• Collaborated with business and technical architects to ensure applications meet defined objectives and performance goals, adhering to requirements

• Established and defined a visual identity for applications that align with branding standards and business-defined look-and-feel requirements

• Interpreted research findings to develop strategic design recommendations and presented these insights to stakeholders using advanced tools (e.g., personas, journey maps, service blueprints, research data)

• Validated designs with stakeholders to ensure they meet specified requirements and deliver exceptional user experiences

• Continuously monitored industry trends: documenting best practices and identifying opportunities to implement innovative user experiences

The full-scope UX improvement process included research, problem identification, synthesizing results, and providing the right design solution.

• Worked closely with clients to understand needs, identify problems, and devise solutions

• Conducted user interviews to understand user needs

• Performed competitive comparative analysis and extensive market research

• Developed personas and user journeys based on the research results

• Conducted usability testing to analyze improvements

• Created low and high-fidelity wireframes, interactive prototypes, and final screens for mobile apps and websites

• Iterated designs based on usability testing

• Presented final results to a client and provided specification documentation

Worked with different companies such as Saatchi & Saatchi, Mocafi, BReal, etc.

• Facilitated a seamless and empathetic recruitment process by supporting interviews and gathering thoughtful feedback

• Designed and led engaging onboarding and orientation experiences to help new hires feel welcomed, informed, and connected from day one

• Managed employee benefits programs, including open enrollment, with a focus on clear communication and ease of access

• Served as a trusted point of contact for policy, benefits, and workplace questions—resolving concerns with care and prioritizing a positive employee experience

• Maintained and enhanced the internal HR portal and HRIS, ensuring content was up-to-date, intuitive, and user-friendly

• Oversaw immigration processes in collaboration with legal partners, ensuring timely, transparent, and employee-friendly support

• Coordinated employee learning initiatives to foster professional growth and engagement

• Developed a clear, user-centered process for Exempt/Non-Exempt classification and created a step-by-step orientation program to guide new hires

• Implemented a streamlined, employee-first PERM workflow in Jira, improving clarity, accountability, and user satisfaction

• Analyzed and managed project risks

• Conducted new employee orientation and trainings

• Managed team of 4 customer service specialists by planning team tasks and activities

• Managed and reviewed employee’s performance

• Responded to the employees inquiries during meetings or day-to-day activities

• Organized and led team meetings

• Reported team progress and status to the top management on a weekly basis

• Significantly improved team performance by creating positive atmosphere and building working relationships

• Ensured delivery of the high quality customer service by the team

• Provided timely and accurate response to the customer inquiries

• Performed social media activities (posts, events, forums, etc.)