Worked as part of the IBM.com global UX design team:

1. Supported Mergers & Acquisitions team to bring Apptio into ibm.com, by helping establish a relationship with Apptio and collaborating with the Web Strategists to create the 21 first pages in AEM:

• authored and managed pages using AEM - for testing the actual proposed AEM components

• iterative page designs – created in Figma up to 6 versions per page for the 3 initial pages

• 3 hands-on workshops with Apptio, to get their approval on the designs of the 3 initial pages

2. Contributed to elevating awareness of UX as a discipline and encouraging people to work with us, by educating about UX (our process, our frameworks, how to work with us etc.), updating the Product Page design guidance and creating a cheatsheet that accelerated author adoption

3. Advocated for a better experience for the authors by logging actionable AEM component tickets,

refreshing 70+ component samples and proactively surfacing authoring improvements

4. Contributed to reaching 65.78% engagement rate and 371K completed forms through rigorous UX QA, structured 30-day reviews and heatmap/analytics-driven iteration

5. Helped in finding the best UX approach (e.g. for the pricing table for MaaS360), by creating multiple mobile prototypes in Figma, that were then used by UXR to gather feedback from clients

+ continued the activities related to the previous role

+ focused on connecting user needs with business goals

+ facilitated workshops

+ groomed & refined product backlog / product management (using Agile & Scrum)

Worked on a subscription streaming service for audiobooks & e-books with Romanian (and English) content, with 4.8 rating in stores (Apple & Google), 220.000 downloads and 12.000 subscribers (12 months after first release).

+ created wireframes and user flows - based on research of current competitors, user metrics and business goals

+ crafted a design system, based on the defined brand

+ created high-fidelity designs for iOS, Android and web, as well as product specs

+ moderated usability testing sessions, in order to gather feedback from potential users on the high-fidelity designs (iOS)

+ designed marketing assets

Redesigned existing mobile apps (Email app, Vault/Wallet app) for an Android mobile phone created in-house, targeted to professionals who need extremely secured / private communication (using VOBP - Voice Over Blockchain Protocol - a blockchain based security protocol).

Redesigned a standalone VR classroom application, where the teacher can choose to present 3D assets and the participating students can independently interact with these assets, making the learning experience much more immersive and attractive.

+ conducted expert reviews on the existing apps

+ created proto-personas, user flows and wireframes

+ proposed redesigns and presented them to stakeholders

+ continued to provide support in maintaining IBX Shop

+ served as a full-stack developer (AngularJS, React, Node.js) for the Tradeshift B2B platform - Collaboration app, that provided real time communication between buyers and suppliers

+ worked in an Agile team, following Scrum methodology

+ collaborated cross functionally with other teams

+ used JIRA for backlog and GitHub for version control

I moved here because Tradeshift acquired IBX from Capgemini.