■ Designed internal research platforms supporting product decisions across Instagram, Facebook, and WhatsApp.

■ Designed Health Signals to help researchers identify and fix survey quality issues before publishing.

■ Simplified complex multi-step workflows, reducing friction and improving speed for global research teams.

■ Led design for Meta Viewpoints, improving participant experiences and strengthening research data quality.

■ Simplified complex multi-step workflows, reducing friction and improving speed for global research teams.

■ Led design for AI-powered productivity tools that reduced survey setup time by 20–25% and increased pilot throughput by 1.5×.

■ Contributed to a scalable design system ensuring consistency and accessibility across internal tools.

■ Designed and launched Fire TV onboarding, resulting in 6M+ app downloads and improved activation rates.

■ Created Add-Ons integration for bundled subscriptions, driving a 12% increase in conversion.

■ Added content discovery to onboarding to drive engagement and subscription revenue.

■ Shipped Quick Subscribe to streamline third-party app sign-ups, increasing subscription revenue.

■ Ran A/B tests and analyzed behavioral data to validate UX decisions and inform roadmap priorities.

■ Contributed reusable patterns to the Fire TV design system, improving velocity and cross-team consistency.

■ Redesigned the Transfers Dashboard to simplify payouts, cutting support requests by 9%.

■ Redesigned sign-up and sign-in flows with Descope, reducing user drop-off by 15%.

■ Created beneficiary invite experience to clarify ownership and increase payout completion.

■ Led user interviews and usability tests to uncover friction points and drive iterative improvements.

■ Used A/B testing to validate changes, resulting in a 2% engagement increase and improved task success.

■ Contributed scalable components to the shared design system, improving consistency across financial workflows.

■ Designed guided patient onboarding that reduced intake errors by 30% and improved form completion by 25%.

■ Led provider portal UX, improving test ordering speed by 20% and cutting completion time by 2 minutes.

■ Optimized landing pages for lead generation, driving a 22% increase in sign-ups and 15% drop in bounce rate.

■ Conducted 5+ user interviews and usability tests, directly influencing 3 key roadmap decisions.

■ Established a cross-platform design system, increasing design speed and visual consistency.