Led visual and interaction design for a product that is focused on expanding beyond the traditional athlete as the target audience.

Led the design and development of digital experiences across all categories. Created fun,

service-driven experiences to help forge a deeper connection with the brand.

Collaborated with studio designers, digital strategists and category leaders to create new

campaign-centered experiences for North America.

Supported the US Marketing team by creating design systems, high-fidelity prototypes

for digital sales experiences and user flows.