• 6-month engagement to lead 0→1 design of intelligence surface for PayPal's consumer app. Shaped the foundation in defining how agentic AI, personalization, and decision support operate across Home, Search, Intelligence, and Shopping for 400M+ customers.

• Created frameworks for human-directed AI commerce and personalization patterns adopted by product teams across the organization.

• Shaped cross-org AI strategy through collaboration with product, engineering, and data science, informing roadmap priorities for future intelligent products.

• Directed agency partners and mentored senior designers while org structure scaled, maintaining velocity and quality through organizational ambiguity.

• Directed end-to-end product design and innovation for Fortune 500 clients including Google, Android, Planet Fitness, and Lowe's, spanning visual craft, experience vision, UX, and systems design across AI and agentic initiatives.

• Drove Planet Fitness digital transformation: led AI trainer and app redesign that grew daily users 50% (8.3M) and increased workout sessions 83%, positioning budget gym as digital fitness leader.

• Established scalable frameworks and product strategies adopted across client product orgs, defining how AI surfaces recommendations, personalizes experiences, and maintains user trust at scale.

• Directed teams of designers across disciplines, managing agency delivery while mentoring senior designers and elevating craft in high-ambiguity programs.

• Set experience and UX vision for complex digital products in financial services and enterprise, blending strategy, craft, and systems thinking to clarify ambiguity and align to business goals.

• Led and mentored design teams with a high bar for quality, balancing hands-on interaction and visual design with clear direction and strong point of view.

• Partnered closely with product, engineering, and content to align stakeholders, shape scalable UX solutions, and move work from concept
to confident execution.

• Defined experience vision for large-scale digital products, translating ambiguity into clear, durable product experiences rooted in brand and purpose.

• Led end-to-end design execution in partnership with product, engineering, and content, ensuring quality across UX, interaction, and visual systems.

• Established interaction models, visual language, and scalable patterns that balanced user needs, business goals, and real-world implementation

Designed B2B interfaces at the intersection of brand and product. Created data-informed solutions that boosted engagement and aligned with technical feasibility.