Evolved the user experience for Salesforce’s Records and Lists pages. These foundational templates comprise about 80% of the Salesforce CRM application. Led the Density Display effort to improve efficiencies in information scanning and time-to-task, Real-time Collaboration to enhance productivity, Default Record Templates to improve Lightning adoption to reach our 6 Million Monthly Active User FY21 goal. As a platform design system ambassador, I facilitated opportunities for designers to come together, identify new patterns, strengthen their designs, ensure proper use of established design patterns, and collaborate with the platform designers on how to best use patterns for their projects. Also, led the In-app learning experience to bring Salesforce’s online learning platform into the Lightning Platform.

Together with the leadership team, developed the company’s product strategy and vision. Partnered with the CEO to design innovative offerings, such as a 3-D visualization of the supply chain network to our top tier clients. Implemented Design Thinking culture into ICIX, which resulted in more efficient problem-solving sessions with customers and an overall better product.

Built a design system for ICIX’s supply chain network on the Salesforce ecosystem. Established personas and mental models to help define the product. Managed off-shore and local user experience and development teams to build four unique apps (BRM, PRM, Product Test, Form Builder), extend and adapt the Salesforce Lightning Design System to seamlessly integrate custom app functionality with standard Salesforce functionality.