First non-founder hire.

Work with marketing, product, and analytics teams to identify key opportunities for growth. Help shape trajectory of the product through user/market research, experimentation, product design, and web implementation. Optimize product to deliver seamless member experiences and drive funnel conversion, engagement and retention.

• Web development of Sheer's onboarding, web app and landing pages (Next.js)

• Setup and maintain analytics + tracking technical integrations (Segment, GA, Impact, Amplitude)

• Work with paid marketing + analytics to define and validate conversion metrics

• SEO, UX, and technical optimization of landing pages (Webflow)

• Product Design for new and existing features

• Email marketing and visual presentation of member comms (Customer.io)

• Collaborated with Product + Design teams, designing and implementing A/B experiments on the registration application. Directed experiments resulting in a 13% increased in conversions in 1 quarter.

• Performed an audit of the user data tracking system to diagnose numerous data consistency issues.

• Triaged findings and worked in a team to redesign the tracking system, leading to better data integrity and greater confidence in business decisions.

• Maintained large codebase by providing code reviews, implementing styling and Github rules, switching to continuous integration using CircleCI, and improving package usage to increase app performance.