• Design lead for a 0→1 AI-powered marketplace search, shaping UX strategy and building interactive Cursor and Claude Code prototypes to rapidly iterate, share, and test ideas.

• Partner with executive leadership to set the vision for the overall search experience, aligning initiatives to key outcomes such as booking conversion and % appointments completed.

• Influence org-level processes by pitching and piloting new design & engineering collaboration models, resulting in smoother handoffs, improved product quality, and fewer QA rounds.

• Promoted to Lead Designer due to demonstrated strategic leadership, successful project delivery, and enhancement of team processes.

• Design lead who launched Mejuri's first mobile app, performing at 2x higher conversion and 1.5x average order value compared to web.

• Led the design and implementation of Mejuri's first web design system, saving an average of 1-2 weeks of development time per campaign launch and enabling digital marketers to build webpages through a custom CMS.

• Ran multiple workshop series to educate design teams on Figma and systems thinking.

• Led the design execution for $1m+ initiatives for national brands such as Yamaha, Nestle, and Mastercard, offering counsel on design strategy and conducting user research to inform key decisions.

• Organized and led cross-functional discovery workshops to align senior stakeholders on problem definition, identify user pain points, and shape opportunity areas, creating clarity and direction in early-stage, ambiguous initiatives.

• Owned and evolved the internal UX wireframe design system, improving consistency and speed across teams through documentation, governance, and hands-on training.