Working in a fast-moving product environment, contributing to high-impact work in messaging and payments experiences, including areas related to international and emerging markets.

Using AI tools to accelerate design workflows, from early exploration to prototyping, helping move ideas forward quickly in complex problem spaces.

Bringing clarity to ambiguous and evolving problem areas by structuring requirements, identifying constraints, and shaping direction when it’s not fully defined.

Collaborating closely with product, engineering, and design partners to align on shifting priorities and move work forward across teams.

Led design for complex service and payment experiences within a large-scale consumer platform, working across multi-line account structures and system dependencies.

Defined UX approaches for billing, AutoPay, and payment method management, improving clarity in high-stakes financial interactions.

Partnered closely with product, engineering, and cross-functional stakeholders to align on product direction while navigating technical and business constraints.

Simplified complex workflows into scalable patterns, helping create a more consistent and reliable user experience across the system.

Led the design of payment initiation experiences, focusing on simplifying how users send and receive money across different contexts.

Defined the end-to-end experience for payment links, enabling users to request and complete payments seamlessly through external channels such as messaging and shared links.

Designed for trust and clarity in financial interactions by introducing preview states, sender verification, and clear feedback mechanisms to reduce uncertainty before completing a transaction.

Partnered with cross-functional teams to align on product direction, balancing user needs, business goals, and platform constraints in a high-trust environment.

Specializing in rapid user experience iterations and creative problem-solving, I lead end-to-end design efforts to deliver immediate business value in alignment with strategic objectives.

• Stealth Shopify AI Shopping Assistant Bot: Spearheaded the creation of a Generative AI-powered shopping assistant on Shopify, focusing on conversational UX design principles to optimize user interactions. Achieved a 63% increase in user interaction rates through personalized shopping experiences.

• Parcision, a Blockchain-Based Financial Tracking Product: Collaborated with founders and engineers to develop a user-friendly MVP. Implemented enhancements resulting in a 25% reduction in drop-off rates and increased user engagement.

• SparklingAI, an AI-driven Social Media Community Product: Led the prototype and full-cycle design of a GPT-powered social media platform, resulting in a 40% increase in user engagement.

• Cube, a dating app prioritizes safety, authenticity, and meaningful connections during Covid: Led the user research to identify the market need and served as a UX consultant to help junior UX designers translate stakeholder feedback into actionable requirements

Contributed to the development of pivotal features for both B2B SaaS products and consumer apps at a global cruise travel industry leader, focusing on efficiency and user- centric design.

• Led the design and development of key features and dashboards in Swift UIKit and ObjC, resulting in a remarkable 52% improvement in productivity. Integrated AI visualizations to enhance the user experience, emphasizing a commitment to user-centric design principles.

• Engineered a high-transaction iOS cruise booking & SaaS products, integrating GraphQL API and Firebase Cloud. Achieved a significant 40% reduction in onboarding time and gained adoption across major cruise lines, demonstrating a focus on effectiveness, and streamlined project execution.

• Spearheaded the overhaul of guest check-in, ticketing, and Salesforce CRM integration, leading to a remarkable 57% surge in efficiency and earning industry recognition. These initiatives underscored a dedication to driving business impact and industry excellence.