FB Monetization

• Spearheaded the end-to-end design of Decision Studio, a generative AI-powered decision intelligence platform, from concept to MVP launch

• Partnered with key stakeholders to enhance the budgeting experience by successfully launching 10+ features, significantly enhancing functionality and boosting user engagement metrics

• Oversaw and refined the design system to ensure product consistency and improve product development timelines

• Guided 3 pivotal features from ideation to implementation, resulting in 93% of users stating that budget season was “significantly easier than the year prior”

• Led live product workshops, effectively onboarded 100+ users, and created educational resources for both new and existing users

• Redesigned our core website and produced a wide array of in-person and online marketing materials

• Contracted with local businesses to provide effective UX design, visual design, and product design work using qualitative and quantitative data to support new design implementations

• Projects involved digital product strategy to align the product with the company’s business goals and enhance user engagement across the board

• Collaborated with stakeholders to understand InkMarket’s unique business model and identify opportunities to create a better user experience for its users

• Participated in the entire product design process, but focused on the following: leading extensive user research efforts (user interviews, affinity mapping, heuristic evaluations, design audits, C/C analysis), defining key problem areas (user personas, problem statement, solution statement), and rapid prototyping using Figma (low to high-fidelity wireframes)

• Synthesized data into digestible visuals that 1) aided in validating design decisions to meet our user’s needs, and 2) helped in communicating our process to key stakeholders

• Developed a company rebrand by creating a design system to improve brand trustability/consistency, which consisted of a color palette, typography, iconography, and user interface elements