• Own design strategy for both consumer products and merchant/enterprise platforms (B2C + B2B)

• Built brand and product UX from the ground up, including our design system, research practices, and content standards

• Build and scale a multidisciplinary design org across product design, research, content, and motion, hiring and setting team operating rhythms

• Ship end-to-end flows that support growth to 200k+ users

• Partner with Product, Engineering, Data, and Compliance to align roadmap, reduce risk, and increase delivery velocity

• Establish a research program across qualitative and quantitative methods to identify friction, prioritize opportunities, and validate releases

• Build a scalable component library and interaction patterns to increase consistency and reduce rework

• Improve key funnel and retention outcomes across onboarding, core actions, and support resolution

• Present strategy and insights to leadership to drive prioritization and resource allocation

• Introduce LLM-assisted workflows to interpret and structure financial information from structured and unstructured inputs including documents, forms, and free text

• Design human-in-the-loop review experiences to catch inconsistencies, reduce manual effort, and improve accuracy

• Streamline internal operations with summarization and decision-support patterns while maintaining compliance and audibility

• Define UX standards for AI features including confidence cues, escalation paths, error states, and clear user control

• Designed and improved crypto and fintech product experiences across multiple initiatives in a fast-changing org environment

• Partnered with product and engineering to map complex flows involving wallets, transfers, liquidity, and enterprise onboarding concepts

• Worked on enterprise-grade UX patterns for financial institutions, with focus on clarity, trust, and operational readiness

• Contributed to platform consistency through shared interaction patterns, component reuse, and design system alignment

• Supported discovery and rapid iteration, translating technical constraints into user-centered workflows

• Collaborated cross-functionally with stakeholders across product, engineering, and go-to-market to ship incremental releases

• Led cross-functional design for SMB and enterprise experiences across multiple product lines

• Drove discovery, interaction design, and execution for major flows and platform improvements

• Shipped high-impact features including instant transfers experiences and platform modernization

• Built alignment across product, engineering, research, and stakeholders; mentored designers and raised craft standards

• Used research and data to improve conversion, reduce support burden, and increase retention

• Designed and helped build web and mobile products across multiple industries, focusing and leading the team in FinTech

• Led discovery, user research, information architecture, and end-to-end UX for client engagements

• Created design systems and scalable UI patterns to accelerate delivery across teams

• Designed consumer and venue-facing experiences for an online reservation platform

• Partnered with engineering and stakeholders to ship core product flows and improvements

• Contributed to early design foundations during growth, leading into acquisition