• Defined and led Meta’s 3-year AI-first API strategy, aligning VP-level stakeholders across engineering, product, and partnerships.

• Executed cross-organizational initiatives to empower third-party developers in integrating Meta Ads into platforms like Wix and Toast.

• Enabled small and medium businesses to effectively run, manage, and optimize their ad campaigns through scalable integrations.

• Shipped 0 to 1 API product platform, Hasura DDN, to solve new intent use cases by collaborating with Engineering, Design (UX), Product Marketing, and Legal

• Led the Go-To-Market (in collaboration with Sales, Marketing, and Developer Relations) to launch the new product featuring serverless pricing reducing the time to close deals

• Launched Hasura GraphQL API Platform on Microsoft Azure thereby expanding the TAM by 50%

• Led the GTM of Imply Polaris - a cloud-native, real-time columnar SaaS database, based on Apache Druid; https://www.signup.imply.io

• Developed consumption-based pricing for SaaS database with multi-dimension variables including batch & streaming data ingestion (Kafka/Kinesis), hot & cold data storage, and compute types; Imply.io/pricing

• Strategized sharing and donating product source code to the Apache Software Foundation, boosting product awareness and adoption

• Proposed "realtime analytics maturity model" concept in this article which eventually became almost a standard in the analytics industry - Realtime Analytics Maturity Model - https://imply.io/blog/implys-real-time-analytics-maturity-model/