I founded Decisively Different to do the work I do best — stepping into complex organizations, quickly making sense of how they actually function, and building the leadership, teams, and operating structures that close the gap between strategy and execution.

Every engagement is hands-on. I work alongside senior leaders with shared accountability for outcomes, not as an outside advisor handing off recommendations, but as an embedded partner driving the work forward.

• Define and operationalize strategies tied to revenue, adoption, and efficiency

• Design operating models that improve decision speed, alignment, and execution

• Build and lead experience teams focused on measurable business outcomes

• Partner across executive stakeholders to move from strategy to action

Led global UX design and design-led innovation for IBM's Digital Experiences organization, partnering directly with product and engineering leadership to modernize how IBM builds, delivers, and measures its most critical digital platforms at scale.

• Founded the Digital Experience Design-Led Innovation Studio, embedding rapid experimentation and high-fidelity prototyping into product delivery

• Delivered measurable business impact, including +28% engagement lift and +37% efficiency gains through designOps and system improvements

• Owned IBM.com Design System and AEM component library, establishing governance across 650+ product experiences

• Shaped genAI chat product vision built on IBM’s Carbon UI and Watsonx AI foundation

• Transformed legacy web and mobile experiences into modern digital ecosystems driving PLG growth and engagement

• Recognized with IBM’s Business Growth Award and Culture Catalyst Award for impact on revenue, adoption, and team performance

Designed and taught doctoral-level curriculum focused on how leaders build systems, environments, and cultures where people can do their best work — and how technology and experience design accelerate that outcome.

• Developed curriculum connecting experience design and systems thinking to real-world leadership challenges

• Built educator capability in applying UX and systems frameworks to complex organizational environments

• Facilitated executive-level dialogue on AI, accessibility, and the future of human-centered learning

Built a practice around a simple belief: when people's strengths are matched to the right environment, performance follows. Applied this same principle across individual mentorship, creative team leadership, and organizational advisory work.

• Advised leaders and creatives on aligning strengths to opportunities for measurable performance gains

• Delivered talks and workshops on designing environments where individuals and teams consistently deliver their best work

• Advised organizations on building systems that surface and activate the potential already inside their teams

Led design strategy and innovation at one of the most pivotal moments in Adobe's history, working across product, design, and engineering to define new opportunities, validate emerging concepts, and bring foundational experiences to market.

• Core member of the founding team behind Adobe Spark (later Creative Cloud Express), defining early product vision and experience

• Contributed to Adobe's shift from packaged software to SaaS (Creative Cloud), shaping early customer experience strategy and adoption

• Helped define the future of digital publishing, including iPad experiences in partnership with Condé Nast (WIRED launch)

• Led Voice of the Customer programs to uncover unmet needs and inform product direction