Driving activation, onboarding, and product adoption across Shopify’s global markets and product portfolio — with a focus on payments, monetization, and user engagement. I work cross-functionally across Growth, Payments, Ecosystem, and Core to scale products internationally and help entrepreneurs succeed faster.

• Increased global activation + monetization by building market-specific onboarding for EU/APAC/LATAM — drove ~$XM annualized GMV and X% lift in gross profit

• Own Shopify Payments awareness + activation in EMEA; building first-touch funnel from marketing → plan selection → in-admin setup

• Shipped localized payment value props + conversion experiments (local rails UX, trust signals, pricing clarity, GDPR paths)

• Partnered with AI Platform on Sidekick guidance to surface proactive guidance for new merchants and cross-border sellers

• Built data-powered “Actionable Insights” — surfacing recommendations tied to merchant performance + adoption lift levers

• Launched Shopify’s Feature Catalog to clarify product value and ecosystem capabilities → +X% L2C lift in key markets

• Delivered localized onboarding UI + content for Japan, Spain, and Italy, including free Japan-first theme

• Accelerated product adoption across Payments, Retail, Capital, Ecosystem partners

• Promoted to Senior Recruiter Achieving an average of 5 signings/month.

• Led sourcing and full cycle recruitment for Technical Product Management roles

• Scaled hiring by transitioning from req-based pipeline to centralized funnel

• Optimized metrics by 10% including signings per month, funnel conversion, time to fill,

• Onboarded new recruiters with no technical recruiting background

• Established partnerships with key cross-functional stakeholders including HR Operations, Compensation, Hiring Managers, Talent Business partners, and Director & VP level Product Leadership.

Leading full-cycle recruitment from sourcing to offer negotiation for Tech Unicorns, Established Tech Giants and Series C Start-ups.

Understanding recruitment needs and pain-points through communication with in-house recruiters, hiring managers and C-Level executives.

Leading training seminar and presentation.