Leading the implementation of the Adobe Experience Platform Web SDK to unify data collection and streamline integrations across Adobe Experience Cloud applications, including Adobe Analytics, Adobe Target, and Adobe Audience Manager.

• Migrating legacy libraries to the Adobe Analytics Web SDK, enabling a consolidated data collection system while maintaining compatibility during phased transitions.

• Collaborated with cross-functional teams to align Web SDK configurations with marketing objectives, including personalization advanced analytics reporting.

• Configured XDM/non-XDM schemas and datastreams via Adobe Edge Network, ensuring seamless data flow and compliance.

• Developing and deploying custom rules and extensions using Tealium IQ Management to send event data to various destinations.

• Validating and debugging implementations using tools to ensure data accuracy and compliance with organizational requirements.

• Supported the collection of marketing and in-product data by designing, developing, and implementing effective analytics strategies for all small business products including QuickBooks, QB Self-Employed, and QB Payroll.

• Provided technical expertise for data collection, processing, and reporting across business and product teams in collaboration with engineering and analysts to implement the best-in-class analytics solutions.

• Built a tracking automation platform that cut development effort and reduced time-to-implement from 6 weeks to 1 week.

• Reduced data discrepancies by 30%, improved data cleanliness, streamlined data retrieval, and achieved cost savings by designing a comprehensive specification that standardized analytics across the company.

• Led the development lifecycle for Mailchimp analytics integration from concept through deployment.

• Built a highly configurable JavaScript SDK that made analytics setup for internal teams fast & easy. This resulted in better data for analysts and enabled quicker insights to action.

• Implemented continuous integration/deployment processes for Python and JavaScript-based projects.

• Seamlessly led SiteCatalyst implementations of divestitures including Quicken and Digital Insight.

• Led a team that designed and deployed metrics and monitoring systems based on the ELK stack in AWS.

• Consulted on company-wide Adobe analytics implementations and standardized digital analytics.

• Recommend tactics to employ emerging technologies which were aligned with individual business strategies.

• Identified the most effective uses of web and mobile data in collaboration with marketing and engineering.

I helped marketing, analyst & engineering teams understand the importance of data as we built out our analytics capability by providing strategy and implementation.

• Advised on web analytics initiatives using Adobe tools including Adobe Analytics (Omniture SiteCatalyst) and Adobe Target (Test & Target).

• Implemented over 100 custom Omniture implementations spanning dynamic content, video measurement, web applications and mobile applications resulting in 10x Increased visibility of customer behaviour.

• Supported over 500 users across the company, providing critical business intelligence and data