UX Designer for HP’s e-commerce ecosystem, driving improvements across Home, Category, Landing, and Navigation experiences. My work focuses on elevating UX quality, accessibility, and conversion by translating user insights, behavioral data, and business goals into clear, scalable design solutions. I partner closely with product, engineering, content, and SEO teams across regions to strengthen UX consistency and drive measurable impact on discoverability and conversion.

⦁ Led end-to-end design processes for web and mobile applications, and conducted post-build quality assessments with the QA team.

⦁ Enhanced user interface and UX of the customer payments and subscription portal to optimize clarity and streamline navigation for improved access to billing information and preferences.

⦁ Revamped customer onboarding process, driving increased signups, accelerating onboarding timelines, and boosting conversion rates of paying customers.

⦁ Prioritized features in alignment with the product roadmap and overarching business goals, ensuring focused execution on key objectives for maximum impact.

⦁ Collaborated with the development team to ensure technical feasibility and provided design support during the development process.

⦁ Conducted user research and applied design thinking methodologies to translate insights into informed strategic product design decisions, ensuring alignment with user needs and goals.

Provided guidance, mentorship, and expertise to aspiring UX designers to help them develop their skills, and enhance their understanding of user experience design principles.

Transforming ideas into beautiful designs and create value for our clients. We are multidisciplinary creatives and builders working together and having fun.

⦁ Key contributor to the idea generation, market research, and UX process of Localsumer, a b2b-b2c digital platform of centralized information to support local businesses in response to the pandemic.

⦁ Worked closely with the lead developer and graphic designer to ensure quality and functionality.

⦁ Spearheaded the creation and launch of Flekora, a design agency, from idea to release, leading the UX/UI process and developing the website using MERN stack.