Amsterdam, North Holland, Netherlands
Started as a sole designer and leading the AI product stream with 3 cross-functional teams (4 PMs, 3
Engineering Managers and their teams, 1 UXR) to build no-code tools for creators on Snapchat.
• Led the launch of a new AI Creator Platform on Web and Mobile - introducing novel design patterns for AI Agents and visual editors, reaching 1B+ impressions and 2K+ creators.
• Reduced AI Filter creation time from 6 months to 2 hours and 3D asset creation from 16 hours to 15 minutes - increasing speed and accessibility for Snapchat creators.
• Integrated tools into Lens Studio Desktop, ensuring wide adoption and UX consistency across Snap’s ecosystem.
• Built and integrated ML-powered web tools for asset workflows, boosting productivity for internal teams.
• As the sole designer for this stream, established core design processes and standards - streamlining handoffs and improving team velocity.