Product Designer – News & Product Strategy | NBCUniversal

• Designed and launched newsroom tools for the Unified Search platform, including collaborative Boards and an image download recovery flow to resolve vendor/API issues.

• Created responsive wireframes and prototypes across breakpoints, conducted UX audits to improve live products, and contributed to a scalable design system.

• Collaborated cross-functionally in Agile sprints, using Figma to deliver interactive prototypes and ensure smooth handoff to engineering.

• Enhanced User Experience: Standardized visual hierarchy, reorganized content, and improved navigation for a more intuitive interface.

• Streamlined Influencer Discovery: Implemented advanced search functionality with specific criteria (location, demographics, content, engagement metrics) for efficient and accurate results.

• Influencer Profile Redesign: Created intuitive profiles with data visualizations, cumulative statistics, social content, past collaborations, and testimonials to facilitate brand-influencer connections.

• Simplified Registration: Reduced registration form steps, increasing influencer applications.

• Customizable CMS: Designed an easy-to-use content management system for creating and managing briefs and bulletins.

Provided coaching to bootcamp students by challenging them to think critically when facing UX problems

Roo (B2B - Veterinary Relief & Staffing Solutions)

• Closely collaborated with the product manager, stakeholders, and engineering team to develop a React Native app, simplifying how technicians and veterinarians connect with hospitals and book available shifts

Mcontrast (B2BC - Website Catalog for High-End Furniture)

• Conducted a UX audit, redesigned a responsive website, and implemented usability and accessibility best practices based on stakeholder requirements

National Grid (Internal Tool App)

• Involved in the early stage of the redesign project of the On My Way tool app

• Validated early-stage wireframes with cross-functional team members, the design leader, and field

workers by going on a field trip

• Gathered feedback from early-stage prototypes by conducting user interviews

Unpakt (B2C - Moving Business)

• Developed a heuristic evaluation of their current mobile app that helped to pinpoint critical issues in the

user flow.

• Improved the usability of the app by updating flows through the forms that users needed to fill

out prior adding or removing household goods

• Updated the inventory selection to make it easier to add and remove household goods

• Conducted UX research, created wireframes, and designed the user interface for the XReality Academy website, which specializes in VR/AR/MR education

• Led the branding efforts, including logo creation, font selection, and color choices