Lead Growth, Technical, and Product initiatives. Launched 2 0-to-1 products. Managed integration of identity verification services. Improved customer onboarding, engagement, and retention. Handled product compliance and regulatory issues.

Mobile Growth

• Improved app install to account creation and KYC approval by 33% via redesign and simplification of onboarding experience

Debit Card

• 0-to-1 product management/strategy for Debit, a debit card product to provide customers liquidity for their funds

• Debit volume growth: grew debit transaction volume by 100% in the first quarter and to almost $1M/month within a year

• Debit churn reduction: optimized Debit Rewards program to reduce customer churn by 71% while still remaining profitable

• Debit customer base growth: Increased user sign-up by 25% via sign-on promotions with no cost to the company

Stacked

• 0-to-1 product management/strategy for Stacked, a subscription-based, premium version of PrizePool’s high-yield savings product

• Stacked payments: created and optimized subscription payments handling to reduce missed collection to 0%

• Stacked Trial: implemented trial version of Stacked as growth mechanism resulting in about 90% of targeted customers signing-up when creating an account

• Stacked growth: converted over 80% of ideal PrizePool users to Stacked within 2 months

Lead Technical, Data Governance, Compliance, and Regulatory aspects for AncestryHealth products.

• AncestryHealth Core (300k customers, with positive results in 100k), AncestryHealth’s first product: managed and delivered the backend platform systems with adherence to HIPAA standards for data and external integrations with genetic counseling partner, PWN Health

• FDA 510(k) products: obtained FDA 510(k) approval; developed and implemented traceable software development process, signed off on all 510(k) documentation including failure modes effects analysis, risk analysis, traceability matrices, and software dev process

• DNA Science/Health Product Data Initiative, data platform for science of future products: investigated the needs of future product development, specced and managed the platform to send product metrics and customer data back to science and R&D teams

• Web Accessibility Initiative: headed off potential American with Disabilities Act multi-million dollars lawsuits by updating every web product to W3C standards and implementing training plans for AncestryHealth engineering; oversaw the internal and 3rd party audit of AncestryHealth products for ADA compliance

• Video Host Platform Initiative: worked with 3rd party company to move video hosting and implement new video players

• Content Management System, web asset manager for reducing engineering resource costs: directed the change from in-house CMS platform to integration with 3rd party platform

• Ancestry-wide MFA/Login experience: update the MFA user experience to reduce customer drop-off during marketing email campaigns and product usage

• B2B ventures: Supported Chief Scientific Officer to investigate possible products for customer research studies with 3rd party research institutions in hopes of potentially bringing in multi-million dollars contracts

Technical Product Manager for platforms powering AncestryHealth's first consumer product and Product Manager for FDA submissions and Research Studies

• Offered an interview for product management after performance as product owner during my tenure as a software engineer (see previous position)

• Product owner for 4 engineering teams: 2 in-house, 2 remote

• Technical Product Manager for AncestryHealth Core (https://www.ancestry.com/health): Managing all aspects involved in all data and backend platform for AncestryHealth's first customer-facing product, AncestryHealth Core; product allows customers to discover their personal genetic risk for health conditions; systems complied with HIPAA regulations

• Product Manager for 510(k) FDA Regulatory Submission: managed all product regulatory and technical aspects of in pursuit of an FDA-approved product; worked with Regulatory and Engineering to create an agile software development process fit for FDA traceability requirements

• Product Manager for Genetic Studies Tracking Application: delivered first AncestryHealth product to internal science teams; product maintains and tracks subjects who participate in DNA science studies

• Team building: interviewed fellow engineers and product managers to build out inaugural AncestryHealth teams (15+ positions)