Designing the future of our members' experience with live-streaming content.

Led the UX and design strategy for Prime Video's playback experience. My primary focus was on advanced features, including X-Ray ("who's that actor?") and live sports augmented content experiences (stats, key plays, teams, and lineups). I successfully designed and shipped new cross-platform experiences (TV, mobile, tablet) and pioneered customer-facing generative AI features, such as VOD "Instant Recaps". Furthermore, I developed scalable UI frameworks and collaborated closely with strategic partner teams, including Ads, Content, and Engineering, to integrate complex business models and features directly into the core viewing experience.

Designed the X-Ray customer experience across mobile, tablet, web, and living room devices, across Live and Video on Demand (VOD) content. X-Ray allows customers to answer quick questions like “Who's that actor?”, “What's that song?” or "Who scored that goal?" while giving fans a way to dive deeper into their favorite movies, series, and sporting events.

Led Seller Experiences for shipment tracking, issue resolution, and performance visibility for FBA, Amazon's fully automated set of Supply Chain services. Steered initiatives through research, ideation, prototyping, and delivery. Partnered closely with Product and Engineering to support 1.9 million active Selling Partners worldwide. My team manages all Seller platform experiences across mobile, web, and voice, supporting a multi-billion-dollar business that empowers third-party Sellers to connect with over 300 million customers in 180 countries.

Shaping the future of TV and streaming for NBCUniversal's Peacock. Using audience insights and market trends as a foundation, I designed and tested a series of interactive, big-screen prototypes for NBCU’s new streaming platform.