• Top-performing Tech Lead in Instagram Growth (Redefine Expectations certified), driving DAU, MAU, and Sessions on a platform with billions of monthly active users.
• Discovered and resolved a systemic mobile logging failure across all of Instagram's analytics, recovering nine figures in previously unattributed revenue.
• Designed and led multi-year notification visibility initiatives across Meta's family of apps, including client-level push tray management and adaptive interruption systems for push and in-app surfaces.
• Re-architected Instagram's notification data layer to 99.99% reliability, unlocking accurate measurement and data-driven decisions platform-wide.
• Built instrumentation for the full push notification landing path — solving a long-standing measurement blind spot and giving teams trustworthy signal on post-tap user behavior.
• Created an end-to-end upgrade-path testing framework protecting encrypted user data (including E2E encrypted content) across version migrations.
• Multiple internal awards: Spark Award, Fix of the Week, BE Fix of the Week, Product Foundations Pillar.