I’m a Principal Product Designer with 12+ years of experience shaping complex, enterprise SaaS products, connecting the dots between Customers, Business, and Engineering, resulting in impactful, user-centered outcomes.
Experience
2023 — Now
Belmont, California, United States
Driving Product Design strategy and implementation for the RingSense AI Conversational Analytics platform — reimagining how businesses engage with conversational data powered by AI from 100% of customer interactions across calls, chats, and emails.
I lead the design vision that transforms complex AI-driven analytics into intuitive, on-the-fingertips experiences for different verticals, enabling users to access actionable insights to make smarter decisions across their teams and workflows. Turning AI innovation into actionable business value, we empower stakeholders with data-driven Business Intelligence, equip Sales teams with AI-powered deal visibility, next-step recommendations, and actionable guidance, and empower supervisors and analysts with AI-assisted insights for Quality Management — delivering measurable and scalable wins across the organization.
2022 — 2023
2022 — 2023
Led end-to-end product design for one of the most complex products in RingCentral’s UCaaS portfolio, taking it from zero to the $1.15B Webinar Market. Built and mentored a high-performing team of 8 designers, shaped the platform’s vision and architecture, and drove it through multiple product cycles with hands-on involvement at every stage.
Collaborated closely with C-level, Architects, Business stakeholders, and PM teams to align design strategy with business goals, delivering impactful user experiences at scale.
As well as contributed to the global RingCentral design community by:
— Shaping and growing the culture of the global design team.
— Defining and implementing scalable design processes.
— Serving as a board member of the cross-project RingCentral Design System.
— Facilitating design jams, shareouts, and ideation workshops.
— Mentoring and guiding junior designers to elevate team performance.
2020 — 2022
2020 — 2022
Odesa, Odessa, Ukraine
2017 — 2020
Odesa, Odessa, Ukraine
A remarkable step in my career of evolving a technological startup from a bare concept to an enterprise-level platform for Civil Construction, Mining, and UAV monitoring.
I joined the core team at the seed stage. We were one of the few pioneers who saw an opportune moment to unleash the full potential of UAV drones by reimagining the Civil Construction and Mining site management industries — delivering fast and precise data to a Cloud-platform for engineers and management.
That success wasn't easy and secured, considering such conservative businesses of our customers. It resulted from hard and passionate teamwork and a proactive custdev process with ongoing explorations and experiments with new areas of product-market fit.
My commitment was both strategic and technical:
• My vision for modular design architecture was a cornerstone that allowed product scalability, pivots, and transformation to a solid product-market fit.
• Carrying out dozens of interviews and ongoing prototyping-testing cycles resulted in identifying key takeaways and rendering a final functionality and system model (Data consumption model, accounts hierarchy, users' workspaces).
• Crafted UI visuals and animation. It's something that is not inherent to the UI of engineering products. The user's experience (the look and feel) for the majority of them are at most like CAD products back in the early 2000s. But whenever is a limitation, there's always a chance. So by putting the end-user's experience in focus, advocating for a team's empathy, and engaging with every detail, I captured the opportunity to stand out from the competitors' landscape.
• To speak a shared language with end-users and better understand the context, I dove deep into GIS's domain and tech aspects. It almost caused me to become a landmark engineer and drone operator, but that journey was full of fun for me.
Owing to NDA, I can't reveal the project's name, but to give a clue, the primary competitor was Propeller Aero.
2016 — 2017
2016 — 2017
Odessa
My role implied owning the product design for one of the biggest clients in Intersog's portfolio. An enterprise HIPAA-compliant Healthcare startup targeted to offer automation solutions for US hospitals, all platforms supported. My functions were to lead a small design team and build a robust and consistent across all endpoints experience.
Some core platform functionality: remote Video appointments, hospital scheduler, exams pipeline, medical notes, and Patient profile(treatment history, e-prescriptions, test results, etc.).
Also, being a senior designer of Intersog's core team:
• I made a massive commitment to spreading the Human-Centered design methodology with a view of promoting a culture of empathy for the end user on a company's level.
• Actively participated in project pre-sale and initial phases by estimating, creating UX artifacts, and conducting competitors' analyses.
Education
Odessa National Academy of Telecommunications
Computer Systems Networking and Telecommunications
Odessa Physics and Mathematics specialized high school No. 40