I created and run Project Memory - an e-commerce brand centered around memory keeping. In today’s digital age, many precious moments get lost in the clutter of our phone galleries. Our goal is to empower people to preserve their life moments through hands-on storytelling. To do that, we've designed photo journals designed to help you tell your story.

🦸🏽‍♀️ My superpower is identifying gaps in the memorykeeping market and wearing whatever hats necessary to create products that fill them.

I was the first researcher at Robin. 🦸🏽‍♀️ My 2 superpowers in this role were:

• Connecting a nuanced understanding of users with the possibilities unlocked by leading-edge AI technology to advance our product roadmap

• Consolidating cross-functional perspectives. I built an insights function at Robin that holistically examined research findings from diverse lenses including User Studies, Market research, Sales insights, Implementation and Support team feedback, etc.

Led research to understand enterprise merchants on Pinterest, identify how to deliver value through an Ecommerce integration, and define how to position the integration to promote adoption.

🦸🏽‍♀️ My superpower was my ecommerce background. I quickly developed a strong understanding of the ecommerce monetization space and used it to deliver high quality, in-depth research.

Joined the Lyft customer care research team as the lead researcher was departing, and I quickly took on the lead role myself, on a team of 4 PMs & 3 product designers.

Led multi-phase generative and evaluative research to inform the team's key initiatives, including providing high-value drivers with premium support experiences. My research led to decisions that increased driver hours on the platform, reduced support tickets, and improved customer effort score (CES).